Another critical element in developing your Personal Story is communicating why you want to work at a particular company. Organizations want people who want to be there. You need to make a compelling case for why this specific company is the place for you as opposed to a competitor. Below, I outline the things you should consider when making your case.
Demonstrate knowledge of the company`s organization and operation
Give your interviewer the sense that you are very knowledgeable of the company. Don`t just throw out a "headline". It makes you appear as though someone whispered a small factoid to you as you were walking into the interview. If you mention something about the company, you should be able to back it up with 2 or 3 factual examples. You should discuss how the company is performing in the current economic environment; what strategic changes has the company made to position itself more effectively among its competitors; who the leadership is at the company; and what the culture of the company is like.
Represent how an opportunity with the company is central to your career objectives
Prove to your audience how an opportunity at this company fits into your broader career objectives. You should demonstrate that you understand the career path within the company and highlight how that intersects with your personal goals. Even though in reality this company might be a pit stop along your career path, you do not want to communicate that. Even though that might be a common transition for people in your field, you need to articulate why you want to build a career at this particular company.
Demonstrate how your skill set makes you a good fit for this company
Organizations are looking for people with the skills that will make them successful. You should relate your skills by giving examples of how you have developed or utilized these skills in the past. When you are telling these stories, remember either the 7 Elements of a Good Story or Personal Impact Inventory. You should use these frameworks to highlight how your skill set relates to a particular company.